You’re not the key

Lee Rosen had an interesting article on his blog on attorney’s websites, asking that seems to be an easy question, but one that is not as clear the more one thinks about it.

Specifically, the question is this: should your website be about you. At first glance, the answer would seem obvious – but as Rosen makes clear, it’s not. After all, in (virtually) all cases, the client is looking for you – at least not by name, but for a solution to their problem.

That, of course, is what your website should be about.

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