Lawyers don’t like to think of themselves as business people. They are “professionals” above the fray of business, claim many. But ask any attorney fired from a lack of a solid book of business, or the ever-increasing number of attorneys who are mere commodities, slaving away on endless document-review projects, what they think of this so-called “profession.”
No, the truth is that to survive, you have to be a businessperson. Especially as a solo or small firm attorney. That’s why it is important to pay attention to what successful entrepreneurs have to say. Robert Herjavec is one such entrepreneur. Sure, some of his tips aren’t applicable to attorneys, and some may be trite, but the sooner you embrace the necessity of being a business person AND an attorney, the better you’ll find things that work for you and the business you want to run.