If you’re on Twitter (and you really should be), don’t miss the opportunity to connect with reporters and become an important source of information, writes Kevin O’Keefe.
Lots of attorneys, to the extent they are on twitter at all, use it to cross-post their blog or other limited marketing ideas. But if this is the only thing you are doing with it, you’re missing out.
Especially if you are in a smaller community (or neighborhood-based), there is significant value in becoming a trusted source for local information – seek out local reporters, organizations, etc. Follow them, re-tweet them, and you will almost always be rewarded in kind; moreover, you may find yourself receiving calls for comments and opinions and otherwise gaining free publicity. And calls from potential clients.
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