Technology just a means to an end

Many technology companies (and attorneys) think using technology is often an end in itself.

But as SoloPracticeU and InsideLegal reminded us in a tweet this morning, your technology (and technological competence) isn’t what your clients are thinking about.


Your clients are concerned about the bottom-line. And you should be too. The mark of smart technology use isn’t just to have the latest and greatest, but the most useful (that, of course, you will actually use.) Every bell and whistle isn’t going to matter if you’re not sure how to use them.
But by being smart about your technology use, you can use what which truly makes you more productive.

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