Personal branding

Attorneyatwork had an interesting article recently on personal branding.

Most attorneys don’t like to think of themselves as a “brand” – and, we suppose, if you’re a BigLaw drone or something similar, you’re not (your firm certainly is, though).

But as you move down to solo and small firm attorneys, you very much are a brand – potential clients may hire you for your legal acumen, but just as many might hire you because of something about you – maybe a shared culture or affinity or hobby, or a myriad of other things you are and can be.

So give some thought to it and make sure your brand reflects what you want it to be.

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