The old saying is that there is more than one way to skin a cat.
Likewise, there is more than one way to have an online marketing strategy without one way (or the other) being the best answer.
This comes up again in the ongoing debate about whether attorney home pages are “dead” or “dying,” some say yes, some say no, and some, most accurately, say so what?
The fact is that whether potential clients find you from a traditional home page, from a blog, or from your social media pages, they have to find you. Different methods may work best depending on your location, practice area(s) and desired client base, but the end result is that you have to be easily found and have pages that convey substantive information, in one form or another.
For some attorneys, maybe a daily blog is all they need – others may prefer a more static webpage and heavily invest in SEO. Others might find facebook/linkedin/twitter, etc. suffice. Each is a defensible choice. What is not is having no online presence or, perhaps worst, a site that suggests abandonment or being way out of touch with modernity – 90s style “under construction” flashing icons, a blog that isn’t updated for months (or years), failure to have a proper domain name, etc.
There is more than one way to skin that cat, but first you have to catch him.