Networking is all about the follow-up

A recent article from Dave Delaney re-emphasized the key point that networking is all about the follow-up.

The point is a great one for lawyers to take to heart. It is easy to meet people (potential clients) at all sorts of events, but without real follow-up, you quickly become an afterthought – and no, a linkedin invitation or putting their names on mailing list is not real follow-up.

For these potentials you meet who might become good sources of business, follow-up is key – a phone call, a lunch invitation – you want to be the first person they think of when it is time for them to find a legal services provider.

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