Unless you’ve been living under a rock, you’ve probably heard of twitter. But is it any good for legal marketing for the solo/small firm attorney?
Well, you’re unlikely to directly obtain clients through twitter – it can happen, of course, but don’t hold your breath. Instead, think of twitter as a means to obtain information (by following thought leaders, news sources, and curators on topics of relevance to your life or practice) and help build your reputation as one of these same thought leaders – especially if you focus on a specific geographic or practice area(s).
Used this way, twitter is very useful for the busy attorney – you can quickly follow trends or important news, whilst building relationships with other attorneys and the broader community.
Give it a try – you might like it. And of course, you can follow Online Legal Software at @OLSoftwareNYC.