Kevin O’Keefe makes a good point over on LexBlog over attorneys finding excuses not to be on social media sites, like LinkedIn, Facebook, and Twitter.
This is the new form of networking. Sure, some networking is still done face-to-face, but more and more is done online – and with online resources, you can reach a much larger audience.
Much like traditional networking, the results of such social networking aren’t often immediately apparent. But you don’t know if that colleague you’re bonding with over baseball might remember you when they have a referral in your jurisdiction, or a casual online conversation might lead to a writing or speaking opportunity.