Don’t forget the old ways

Kevin O’Keefe and Keith Lee had a nice little piece reminiscing about their old days of “riding circuit” as it were, not as rustic, perhaps, of the days of Lincoln, but nonetheless a more relaxed existence sans cell phones and constant communication and information that dominates now-a-days.

But there’s an important lesson there to be learned as well – connecting with the locals, listening, becoming part of a community, that remain critically important to an attorney’s success. ¬†Even in big cities, finding clients the “old fashioned” way, that is, via personal connections, is as just as (if not more) useful than social media presence or any of the other “new” ways to get business.

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