Most attorneys don’t want to spend much time thinking about their web pages. Heck, some attorneys don’t even have a web-page (you really should though), but there are a few simple things you can do to ensure potential clients have a better chance of finding your page and figuring out how it is what you can help them.
One of the easiest things to do is to use proper meta tags. Gyi Tsakaakis has a good primary on the subject and why it’s important over at attorneyatwork.
Essentially, better meta tags help in searches – it’s the bit of text we see underneath the webpage’s title in search results. Written concisely and accurately, they can help make your page stand out and give that potential client a reason to click on your page (and hopefully, of course, become a client)