Most attorneys have heard of Martindale Hubbell, once the end-all-be-all of legal directories and issuer of the once coveted AV rating.
Now, of course, it is no more; rendered obsolete by the proliferation of the web and new, more “democratic” ratings systems, from AVVO to Yelp.
The lesson for any attorney and law firm, especially those who fancy themselves the established players in any given market, should be clear. Young upstarts, new technologies, can render you as obsolete as M-H.
The trick, of course, is not remaining static. Even successful firms should always be seeking new and fresh ways to solve old problems and embrace a willingness to change for the better. Technology, like online legal software, can be part of this solution.